Olivia Rubin is run by a small, proudly female team from our West London studio, where it all began and continues to thrive.
Our focus is on creating uplifting, lasting designs while staying true to our slow fashion values.
Since relaunching in 2017, Olivia Rubin has grown steadily, building a supportive community of like-minded colour lovers around the world. With a unique design handwriting, our carefully curated pieces blend modern femininity with colourful palettes and hand-drawn prints.
We prioritise thoughtful production, minimal waste, and making high-quality, timeless pieces to be worn and loved for years to come.
Our founder Olivia started the brand with a simple idea - that getting dressed should feel joyful.
A Journey of Colour
After taking time away from design to focus on her family, Olivia found herself craving the colour and creativity that once defined her. What began as a personal journey soon grew into a brand loved for its playful prints, expressive colours, and designs that empower women to feel confident, vibrant, and truly themselves.
After a whirlwind journey of fast-gaining recognition and selling worldwide, Olivia has decided to slow down: to return to her creative roots, allow space for intention in the design process, and spend quality time making memories with her daughters.
Every Olivia Rubin piece is a reminder that success is about purpose, presence, and the joy of creating something meaningful.
Timeline
The First Steps
The brand begins from Olivia's dining room table from her desire to feel like herself again after having her two daughters. In hopes to create happy and colourful clothes for herself and her loved ones, Olivia debuts the first rainbow sequin skirt on Instagram.
Going Worldwide
The brand starts to wholesale to worldwide stockists for SS19. Pop ups in Selfridges and Saks New York follow. The original Mika cardigan launches for pre order later this year in July and becomes an instant classic.
London Fashion Week
AW20 saw the second on schedule presentation at The ICA during London Fashion Week. The 80's inspired collection was splashed with signature pops of colour and bold checks.
Inclusive Sizing
The brand launches inclusive sizing from UK 4-24 and XS-XXXL. As part of our journey towards better size inclusivity, we begin to offer styles in all sizes and held regular fittings to ensure comfort and flattering fits.
Pop-up Store
The first Olivia Rubin standalone store opens on Marylebone High Street as a pop-up. Later that month, Olivia Rubin x Liberty Home launches. The first homeware collection applies the same maximalist approach across a range of soft furnishings and tableware.
Kids Collection
The first Olivia Rubin Kids collection launches. Available in ages 2-11, the collection features brand new styles and replicas of signature womenswear styles - perfect for matching with your mini me - all in uplifting print and colours.
Olivia Rubin X Allbirds
Olivia Rubin launches their second footwear collaboration in partnership with US brand Allbirds. They created a limited edition Riser silhouette in signature pastel colours, which sold exclusively in Allbirds stores and on their website.
Olivia Rubin x Lenzing TENCEL™
Olivia Rubin’s ongoing collaboration with Lenzing begins, involving regular releases of limited edition designs made of highly comfortable, sustainable TENCEL™ Lyocell certified fibres. This look good and feel good approach is core to the brand, so it felt natural to form this partnership as part of our commitment to having a positive impact on the fashion industry.
