It's Pastel Season
Brighter days call for soft hues
Colourful clothes for work or play and joyful moments in between.
Inclusive
We strive to be a colourful, positive brand for all, with inclusive sizing from UK 4-24 and XS-XXXL.
Sustainability
We offer pre-order to minimise waste and work in a more sustainable way.
Accessible Pricing
We work direct-to-consumer to create quality clothing without unncecessary mark-ups.
Set Theory
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About Us
Wear the rainbow
A small, slow fashion brand, creating uplifting, lasting designs from our West London studio.
